Kevin Oberbauer

What do I love most about my work?

I love guiding people at all levels of experience towards finding their true career calling. Helping them on the right path is incredibly rewarding and fulfilling.

What do I think is the biggest misconception newcomers often have about my field of work?

Newcomers often think creativity in branding is only about visuals and a big idea. But the successful ideas come from strategic thinking, lots of planning, consumer psychology, precise storytelling, and really good timing. In short, a lot of thinking.

What do I think is the biggest threat to my industry and/or field of work?

The increasing reliance on automation and AI in creative fields and advising could risk sidelining the importance of human empathy, personalized advice, and understanding unique client needs.

What is your personal approach for maintaining work-life satisfaction?

Many in advertising, consulting and other creative industries sacrifice work-life balance. My tip: Prioritize self-care and set clear boundaries. A refreshed mind delivers better insights.

How do I think people in my field should adapt to stay relevant throughout their career?

Constantly read and network. And when you get to the right level of experience, mentor. I learn the most when teaching. It also helps to embrace evolving digital tools and understanding consumer trends. Continuous learning and adapting to technology help ensure relevance.

Looking back, what's one thing I wish I knew about my field before I started?

The importance of building a personal brand for visibility and credibility. And also the advantage of seeking mentors and learning from experienced professionals.

What POV do I bring to the table that challenges the status quo of my industry?

As a generalist, I question the idea that specialization is more valuable than a diverse skill set. And I question the overemphasis on credentials and degrees over practical experience.

General insights on what it's like to work in my role within my field.

Insights and strategies on navigating school, and the training, skills, and qualifications needed for success in my profession.

Navigating gig work, securing contracts, and managing a freelance career in my industry.

Insights and strategies for shifting roles and handling career changes in my field.

Insights on common misconceptions and challenges that people encounter in my industry.

Building and maintaining strong client relationships in my field.