0 - Karine Grigorian.jpg
0 - Karine Grigorian.jpg

Karine Grigorian

$150.00

CREATIVE DIRECTOR & ART DIRECTOR

Industries
Advertising • Entertainment

Karine Grigorian is an art director and creative director with years of experience working at award winning advertising agencies such as 180LA and TBWA/Chiat/Day and animation studio Illumination. She has worked with clients ranging from HP and University of Phoenix to Google and Meta. Prior to advertising, Karine worked in film in both production as a set decorator as well as post-production and continues to create design and title graphics for TV and film. She also teaches at her alma-mater, Art Center College of Design.

Quantity:
Add To Cart

CREATIVE DIRECTOR & ART DIRECTOR

Industries
Advertising • Entertainment

Karine Grigorian is an art director and creative director with years of experience working at award winning advertising agencies such as 180LA and TBWA/Chiat/Day and animation studio Illumination. She has worked with clients ranging from HP and University of Phoenix to Google and Meta. Prior to advertising, Karine worked in film in both production as a set decorator as well as post-production and continues to create design and title graphics for TV and film. She also teaches at her alma-mater, Art Center College of Design.

CREATIVE DIRECTOR & ART DIRECTOR

Industries
Advertising • Entertainment

Karine Grigorian is an art director and creative director with years of experience working at award winning advertising agencies such as 180LA and TBWA/Chiat/Day and animation studio Illumination. She has worked with clients ranging from HP and University of Phoenix to Google and Meta. Prior to advertising, Karine worked in film in both production as a set decorator as well as post-production and continues to create design and title graphics for TV and film. She also teaches at her alma-mater, Art Center College of Design.

 

“Having worked within a number of settings for my profession, be it small agency, big agency, in-house, all sorts of freelance I have a good understanding of what it takes to adapt and continue to grow. I also have never subscribed to the politics of the business so will give you a very direct perspective on how these businesses function.”

 
 

MY 7 DIMENSIONS OF CAREER SUCCESS

  • What do I love most about my work?

    I get to sit around with incredibly talented people and come up with stupid, smart, fun ideas all day. What's not to love?

  • What do I think is the biggest misconception newcomers often have about my field of work?

    Unless you're working for yourself, you will not be a creative director straight out the gate. And you might not even want that once you do start working.

  • What do I think is the biggest threat to my industry and/or field of work?

    Not enough mentorship. Too many people are promoted without the right qualifications leaving juniors with no guidance.

  • What is your personal approach for maintaining work-life satisfaction?

    Ultimately work is work. It will never be as important as family, health, friends. Work will always be there. We're not saving lives :)

  • How do I think people in my field should adapt to stay relevant throughout their career?

    I think it's directly related to ego which we all need to let go of. If you're not willing to listen to people around you and you're stuck in your single train of thought you won't be open to learning and creating new opportunities.

  • Looking back, what's one thing I wish I knew about my field before I started?

    Speak up without fear. Trust yourself. Trust your own voice. It's why they hired you to begin with!

  • What POV do I bring to the table that challenges the status quo of my industry?

    We've become to afraid to put out challenging work. The industry is in a YES mode right now because they are struggling to retain clients. Good creative should challenge the viewer, if everyone likes it, it's probably not saying much.

ADVISING TOPICS

  • Insights on what working in my specific role within my field entails, including common practices and expectations.

  • Insights into work environments and cultural standards of my industry, crucial for working effectively in diverse settings.

  • Insights on the various routes and opportunities for advancement in your industry, including the steps and decisions required for progression.

  • Strategies to remain adaptable and resilient amidst career challenges and industry changes, emphasizing the importance of flexibility and continuous learning.

  • Insights on navigating gig work, securing contracts, and managing a freelance career, including financial and legal considerations.

  • Strategies for maintaining a healthy balance between professional responsibilities and personal life, emphasizing the importance of mental and physical well-being.

  • Strategies for successful collaboration in team settings and project environments, focusing on teamwork and cooperative problem-solving.

  • Insights on developing and promoting a personal brand within my industry, emphasizing the importance of a unique professional identity.

 
 

SCHEDULE A MEETING